Kopi C chocolate anyone?
Malaysians who love coffee and chocolate will soon be able to tuck into coffee flavoured Cadbury milk chocolate with the new limited edition Kopi C Cadbury.
Available only for the Malaysian market, the marrying of coffee and milk chocolate called Dairy Milk Kopi C was launched by Mondelez International and pays tribute to the Malaysian coffee shop more popularly known as the kopitiam.
The sleeves of the milk chocolate bar will feature hand drawn illustrations by famed cartoonist Datuk Lat in three settings, at a kenduri, a kopitiam and a sundry shop and captures the Malaysian love affair with food.
“Growing up as a young boy in Malaysia, my earliest recollection of the brand was indulging in a bar of Cadbury Dairy Milk.
“Throughout the years, my work has always been to showcase the spirit of togetherness of our beloved Malaysians who celebrate our differences and fully enjoy our unique way of life,” said Lat, whose real name is Mohammad Nor Mohammad Khalid.
“Datuk Lat’s point of view into local culture and flavours coupled with his incredible talent makes him the ideal partner for this campaign,” said Mondelez Malaysia chocolates category manager Nikhil Nicholas.
The new Cadbury Dairy Milk Kopi C is available from now until September 30 in major supermarkets and hypermarkets with a recommended selling price of RM8.50 for a 165g bar and RM37 for a limited-edition gift box illustrated by Datuk Lat available exclusively on Shopee.
BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
Having investigated hundreds of case studies from all over the world – we now have the answers for you.
Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person:
Speakers with digital domain expertise:
# Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International)
# Joakim Borgstrom – Executive Creative Director, BBH Singapore
# Nikhil Panjwani – Creative Director, BBH Singapore
# Roman Olivarez – Creative Director, Lowe Makati City
# Amit Sutha – Managing Director of Universal McCann and Ensemble
Global Case Studies include:
Wendy’s ‘’Find the Burger’’
Rexona ‘’Mobile Voice Pack’’
KFC ‘’Rain or Shine – KFC Sells’’
IKEA ‘’Human Catalog’’
NIKE ‘’Hyper Court’’
Ontario Tourism ‘’Where Am I?’’
Santander Bank “Beyond Money”
Nissan ‘’KEFA – Fake Spare Parts’’ and many more!
Date: 4 September 2018 (Tuesday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 9.00am – 5.00pm
Book your seats early, HRDF-Claimable!
Call Ruby/Amira 03-77262588 or email firstname.lastname@example.org | email@example.com
Register and Download event PDF here
Full details: http://best-marketing.eu/events/kl-2018/
The post Taste of the kopitiam in your chocolate with Cadbury’s Kopi C appeared first on MarketingMagazine. [...]
BERLIN: For KPMG, another week, another rebuke from U.K. accounting regulators. [...]
PETALING JAYA: Umno-linked media company Utusan Melayu (M) Bhd has been classified as a Practice Note 17 (PN17) company, denoting its financials were inadequate as a listed entity. [...]
The ads will be to promote Netflix Original content
If you have gone into a binge-watching zombie mode recently on Netflix recently, there’s a high chance you would have come across commercials.
These ads feature a short trailer of whatever Netflix wants you to watch, and while they’re skippable after a few seconds but of course to a binge watcher, this is like an ultimatum.
Since after all, what’s the point of paying for a streaming service if you still have to sit through the ads you were trying to avoid by, you know, paying for a streaming service?
Of course, this has stirred up quite a ruckus among Netflix users.
However, Netflix confirmed the company is indeed testing out this new ad experience for users, although it’s not a done deal. “We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,” the statement said.
“A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.” Basically, they are trying to say that the interruptions were not commercials but just recommendations, catering to individuals based on their viewing history.
Potahto, potato. Sounds like commercials to me.
The post Netflix will now interrupt your series binge with video ads appeared first on MarketingMagazine. [...]
KUALA LUMPUR: CIMB Group Holdings Bhd today introduced fresh policies for staff with special needs children by providing financial assistance and flexible work arrangements to help them focus on their children and career. [...]
KUALA LUMPUR: Axiata Group Bhd’s wholly owned subsidiary Axiata Business Services Sdn Bhd has signed an exclusive licensing agreement covering the Asia region to offer small and medium-sized enterprises (SME) and larger enterprises a digital business matchmaking service to meet buyers and suppliers that are a perfect match for potential commercial opportunities. [...]
KUALA LUMPUR: PIE Industrial Bhd’s share price on Bursa Malaysia fell over 6% in early trade Monday after the company reported a 35% year-on-year decrease in second quarter net profit. [...]
THE Council of Eminent Persons (CEP) is set to stay longer than 100 days. [...]
IF the jury is still out on whether it pays to be truthful, the verdict is clear – there is certainly a premium for being transparent in revealing the true state of the country. [...]
The Turkish factor came into play this week with its currency, the lira, plummeting to record lows and raising fears of a contagion effect on other emerging market currencies. [...]
MIKRO MSC Bhd (code: 0112) crossed the 200-day simple moving average (SMA) for the first time since January this year, giving it more bullish prospects as it attempts to recover lost ground. [...]
Kellogg’s celebrates hard-working mums in Mother’s Day campaign
Kellogg’s Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids’ appreciation for them, for Mothers’ Day in Thailand on Sunday 12th August. The video has already garnered some 1.3 million Facebook views via the Kellogg’s Thailand page and KOL’s.
The video shows a group of young children answering a range of questions about their moms’ jobs, favourite animals and pastimes – and then ‘What does your mom like to eat for breakfast?’ resulting in the realization that their mothers are usually too busy to enjoy breakfast with the family. Their workings moms are then paged to a meeting room where a Mothers’ Day surprise breakfast awaits them, and their children pledge to help out more in the mornings, to free up more time for family breakfast.
Based on research conducted by Kellogg’s, it became apparent that many parents, especially mothers, are too busy to enjoy breakfast in the morning. And with women comprising almost half of the country’s overall workforce, Thailand has the highest percentage of working women in the region.
“We wanted to not only celebrate the number of amazing women who juggle both motherhood and career, but also to encourage families to find and take the time to have breakfast together,” explains Anoop Abraham Managing Director, South East Asia.
“For over 100 years Kellogg’s cereals have been an integral part of people’s morning routines all over the world and we want family breakfast to be part of daily life in Thailand. Sharing breakfast together not only leads to a better day overall but also helps nourish your child’s greatness,” added Anoop.
“We partnered with Kellogg’s to create a social experiment, prompting people to the realization that missing breakfast with Mom means missing out on fun time with her. And by reminding families of this, we aim to remind everyone that breakfast time is quality time,” said Gaurav Lalwani, General Manager and Regional Business Director, J. Walter Thompson Singapore.
“We wanted to create not just a film, but a movement. Mother’s Day should signal not just one day when we make moms feel good, but a day from which mums begin to enjoy every morning with their kids,” said Farrokh Madon, Chief Creative Partner, J. Walter Thompson Singapore.
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