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Marketing Archives - New Malaysia News

Taste of the kopitiam in your chocolate with Cadbury’s Kopi C
Kopi C chocolate anyone? Malaysians who love coffee and chocolate will soon be able to tuck into coffee flavoured Cadbury milk chocolate with the new limited edition Kopi C Cadbury. Available only for the Malaysian market, the marrying of coffee and milk chocolate called Dairy Milk Kopi C was launched by Mondelez International and pays tribute to the Malaysian coffee shop more popularly known as the kopitiam. The sleeves of the milk chocolate bar will feature hand drawn illustrations by famed cartoonist Datuk Lat in three settings, at a kenduri, a kopitiam and a sundry shop and captures the Malaysian love affair with food. “Growing up as a young boy in Malaysia, my earliest recollection of the brand was indulging in a bar of Cadbury Dairy Milk. “Throughout the years, my work has always been to showcase the spirit of togetherness of our beloved Malaysians who celebrate our differences and fully enjoy our unique way of life,” said Lat, whose real name is Mohammad Nor Mohammad Khalid. “Datuk Lat’s point of view into local culture and flavours coupled with his incredible talent makes him the ideal partner for this campaign,” said Mondelez Malaysia chocolates category manager Nikhil Nicholas. The new Cadbury Dairy Milk Kopi C is available from now until September 30 in major supermarkets and hypermarkets with a recommended selling price of RM8.50 for a 165g bar and RM37 for a limited-edition gift box illustrated by Datuk Lat available exclusively on Shopee. BEST OF GLOBAL DIGITAL MARKETING Conference 2018 The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world! Feeling a bit puzzled regarding what actually makes your content shine in the digital space? Having investigated hundreds of case studies from all over the world – we now have the answers for you. Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person: Speakers with digital domain expertise: # Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International) # Joakim Borgstrom – Executive Creative Director, BBH Singapore # Nikhil Panjwani – Creative Director, BBH Singapore # Roman Olivarez – Creative Director, Lowe Makati City # Amit Sutha – Managing Director of Universal McCann and Ensemble Global Case Studies include: Wendy’s ‘’Find the Burger’’ Rexona ‘’Mobile Voice Pack’’ KFC ‘’Rain or Shine – KFC Sells’’ IKEA ‘’Human Catalog’’ NIKE ‘’Hyper Court’’ Dove “Image_Hack” Ontario Tourism ‘’Where Am I?’’ Santander Bank “Beyond Money” McDonald’s “Promoticon” Nissan ‘’KEFA – Fake Spare Parts’’ and many more! Date: 4 September 2018 (Tuesday) Venue: Sime Darby Convention Centre, Kuala Lumpur. Time: 9.00am – 5.00pm Book your seats early, HRDF-Claimable!  Call Ruby/Amira 03-77262588 or email ruby@adoimagazine.com | amira@adoimagazine.com Register and Download event PDF here Full details: http://best-marketing.eu/events/kl-2018/ The post Taste of the kopitiam in your chocolate with Cadbury’s Kopi C appeared first on MarketingMagazine. [...]
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Netflix will now interrupt your series binge with video ads
The ads will be to promote Netflix Original content If you have gone into a binge-watching zombie mode recently on Netflix recently, there’s a high chance you would have come across commercials. These ads feature a short trailer of whatever Netflix wants you to watch, and while they’re skippable after a few seconds but of course to a binge watcher, this is like an ultimatum. Since after all, what’s the point of paying for a streaming service if you still have to sit through the ads you were trying to avoid by, you know, paying for a streaming service? Of course, this has stirred up quite a ruckus among Netflix users. However, Netflix confirmed the company is indeed testing out this new ad experience for users, although it’s not a done deal. “We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,” the statement said. “A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.” Basically, they are trying to say that the interruptions were not commercials but just recommendations, catering to individuals based on their viewing history. Potahto, potato. Sounds like commercials to me. The post Netflix will now interrupt your series binge with video ads appeared first on MarketingMagazine. [...]
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Kellogg’s partners up with J. Walter Thompson for a sweet Mother’s Day breakfast
Kellogg’s celebrates hard-working mums in Mother’s Day campaign Kellogg’s Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids’ appreciation for them, for Mothers’ Day in Thailand on Sunday 12th August. The video has already garnered some 1.3 million Facebook views via the Kellogg’s Thailand page and KOL’s. The video shows a group of young children answering a range of questions about their moms’ jobs, favourite animals and pastimes – and then ‘What does your mom like to eat for breakfast?’ resulting in the realization that their mothers are usually too busy to enjoy breakfast with the family. Their workings moms are then paged to a meeting room where a Mothers’ Day surprise breakfast awaits them, and their children pledge to help out more in the mornings, to free up more time for family breakfast. Based on research conducted by Kellogg’s, it became apparent that many parents, especially mothers, are too busy to enjoy breakfast in the morning. And with women comprising almost half of the country’s overall workforce, Thailand has the highest percentage of working women in the region. “We wanted to not only celebrate the number of amazing women who juggle both motherhood and career, but also to encourage families to find and take the time to have breakfast together,” explains Anoop Abraham Managing Director, South East Asia. “For over 100 years Kellogg’s cereals have been an integral part of people’s morning routines all over the world and we want family breakfast to be part of daily life in Thailand. Sharing breakfast together not only leads to a better day overall but also helps nourish your child’s greatness,” added Anoop. “We partnered with Kellogg’s to create a social experiment, prompting people to the realization that missing breakfast with Mom means missing out on fun time with her. And by reminding families of this, we aim to remind everyone that breakfast time is quality time,” said Gaurav Lalwani, General Manager and Regional Business Director, J. Walter Thompson Singapore. “We wanted to create not just a film, but a movement. Mother’s Day should signal not just one day when we make moms feel good, but a day from which mums begin to enjoy every morning with their kids,” said Farrokh Madon, Chief Creative Partner, J. Walter Thompson Singapore. The post Kellogg’s partners up with J. Walter Thompson for a sweet Mother’s Day breakfast appeared first on MarketingMagazine. [...]
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Indonesians, laziest walkers
New campaign hopes to encourage Indonesians to walk more With people counting steps and tracking their walking habits on Fitbits and phone apps being all the rage, it’s easy to see who walks and who doesn’t and recent findings show that Indonesians aren’t walking enough at all. According to a 2017 Survey on Activity Inequality by Stanford University, Indonesians ranked last when it came to walking among the 46 countries that participated in the survey. Now dubbed the laziest walkers in the world, insight pharma giant Combiphar partnered with Grey Indonesia for the “Championing a healthy tomorrow” campaign dubbed #JalanTerusIndonesia (Keep Walking Indonesia) — a movement to encourage Indonesians to walk more. The campaign is leveraging on the Asian games, which kicks off this week to motivate the nation, drawing pararells with athletes who fight for glory and honour for their countries in the games. The campaign encourages Indonesians to participate by downloading an application called MoCehat which counts and records the number of steps taken by those joining the movement. Working with the Indonesia Asian Games 2018 Organizing Committee, the campaign kicked-off earlier this month with an event consisting of government officials, athletes, Olympians, celebrities, and influencers. “Championing a healthier tomorrow is our north star and we see #JalanTerusIndonesia as a step in the right direction for a healthier Indonesia,” said Junita Kartikasari, VP Consumer and Customer Engagement PT. Combiphar. “Not every day does an agency get a brief to help inspire and uplift an entire nation, we are excited to partner and bring this bold vision to life” added Subbaraju Alluri, CEO GREY Indonesia & Thailand.   BEST OF GLOBAL DIGITAL MARKETING Conference 2018 The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world! Feeling a bit puzzled regarding what actually makes your content shine in the digital space? Having investigated hundreds of case studies from all over the world – we now have the answers for you. Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person: Speakers with digital domain expertise: # Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International) # Joakim Borgstrom – Executive Creative Director, BBH Singapore # Nikhil Panjwani – Creative Director, BBH Singapore # Roman Olivarez – Creative Director, Lowe Makati City # Amit Sutha – Managing Director of Universal McCann and Ensemble Worldwide Global Case Studies include: Wendy’s ‘’Find the Burger’’ Rexona ‘’Mobile Voice Pack’’ KFC ‘’Rain or Shine – KFC Sells’’ IKEA ‘’Human Catalog’’ NIKE ‘’Hyper Court’’ Dove “Image_Hack” Ontario Tourism ‘’Where Am I?’’ Santander Bank “Beyond Money” McDonald’s “Promoticon” Nissan ‘’KEFA – Fake Spare Parts’’ and many more! Date: 4 September 2018 (Tuesday) Venue: Sime Darby Convention Centre, Kuala Lumpur. Time: 9.00am – 5.00pm Book your seats early, HRDF-Claimable!  Call Ruby/Amira 03-77262588 or email ruby@adoimagazine.com | amira@adoimagazine.com Register and Download event PDF here Full details: http://best-marketing.eu/events/kl-2018/ The post Indonesians, laziest walkers appeared first on MarketingMagazine. [...]
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Tax on drinks not a sweet thought for many
Govt considering tax on soft drinks The government may impose a tax on soda, according to DAP lawmaker and finance minister’s special officer Tony Pua. The move however is not intended to burden low-income earners in the B40 group. “For example a soda tax, like a tax on Coca-Cola has two components. “Firstly, it can generate some revenue for the government. It also does not burden the B40 group as they don’t need to drink Coca-Cola. “At the same time, it encourages healthy living,” he told TV3’s Buletin Utama. Pua added that the government was studying various proposals of taxation to ensure that the most suitable one is implemented. According to the report, the government is exploring the possibility of new taxes in order to cover the RM19.4 billion shortfall in GST refund. Putrajaya is expected to see a shortfall of RM21 billion in tax revenue following the abolition of the GST. Lim had said the government can cope with the revenue shortfall due to higher oil prices as well as collecting more dividends from government-linked companies and cutbacks to government operational expenditure. However, the Finance Ministry is now facing new challenges as it must also resolve the GST refund shortfall which the government has committed to repay to businesses next year. Commenting on the issue, Umno lawmaker Khairy Jamaluddin said he supported the implementation of a soda tax. “I support a soda tax. But I don’t think we should say who can or cannot consume soft drinks. “Preferably everyone should minimise consumption of soft drinks,”he tweeted. Indeed, the idea of taxing unhealthy grub and drinks is far from new. In Denmark the government repealed a 15 month old “fat tax” in 2012 and announced it would abandon a proposal to tax sugar out of concern it would hurt low-income earners. Denmark also repealed its decades-old tax on soft drinks in 2013. In places like Mexico and Berkeley, California, governments have also taxed unhealthy foods and drinks. In 2013, New York city also tried to impose a 16-ounce size limit on bottled and fountain drinks that were sold at places like restaurants, corner stores, sports venues and movie theatres. But the ban never came into effect because it was overturned by the courts.   BEST OF GLOBAL DIGITAL MARKETING Conference 2018 The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world! Feeling a bit puzzled regarding what actually makes your content shine in the digital space? Having investigated hundreds of case studies from all over the world – we now have the answers for you. Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person: Speakers with digital domain expertise: # Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International) # Joakim Borgstrom – Executive Creative Director, BBH Singapore # Nikhil Panjwani – Creative Director, BBH Singapore # Roman Olivarez – Creative Director, Lowe Makati City # Amit Sutha – Managing Director of Universal McCann and Ensemble Global Case Studies include: Wendy’s ‘’Find the Burger’’ Rexona ‘’Mobile Voice Pack’’ KFC ‘’Rain or Shine – KFC Sells’’ IKEA ‘’Human Catalog’’ NIKE ‘’Hyper Court’’ Dove “Image_Hack” Ontario Tourism ‘’Where Am I?’’ Santander Bank “Beyond Money” McDonald’s “Promoticon” Nissan ‘’KEFA – Fake Spare Parts’’ and many more! Date: 4 September 2018 (Tuesday) Venue: Sime Darby Convention Centre, Kuala Lumpur. Time: 9.00am – 5.00pm Book your seats early, HRDF-Claimable!  Call Ruby/Amira 03-77262588 or email ruby@adoimagazine.com | amira@adoimagazine.com Register and Download event PDF here Full details: http://best-marketing.eu/events/kl-2018/ The post Tax on drinks not a sweet thought for many appeared first on MarketingMagazine. [...]
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Malaysia’s iFlix to produce in-house movies based on Wattpad stories
The deal gives iflix access to the more than six million original Indonesian story uploads on Wattpad Malaysia’s top video streaming service, iflix and global multiplatform entertainment company, Wattpad have entered into a content partnership to bring Wattpad stories to millions of iflix users across Asia, the Middle East, and Africa. The deal will see iflix and Wattpad co-produce dozens of original movies over the next year, based on Wattpad stories from Indonesia. The deal also gives iflix access to the more than six million original Indonesian story uploads on Wattpad. Using machine learning, Wattpad will identify stories and trends to develop as iflix original films, under the brand iflix Originals. iflix said in a statement, the scale of the deal represents their commitment to producing compelling locally relevant original content. Projects from the partnership will join iflix’s slate of premium original content, adding a significant number of new movies available to iflix subscribers for free, significantly expanding the company’s line-up of Originals. Indonesia is one of the largest markets in the world for both Wattpad and iflix. Wattpad has a community of more than 6.5 million monthly users who spend more than 650 million minutes on the platform each month. The company has more than 65 million users globally, with more than 17 million in Southeast Asia. Wattpad is massively popular across Southeast Asia, where hundreds of Wattpad stories have been turned into books, TV shows, and films. Wattpad previously worked with the TV5 Network in the Philippines on the Wattpad Presents TV series, co-producing 250 episodes representing 76 Wattpad stories. Iflix and Wattpad have so far identified 26 project for production. Leading Indonesian production firm Screenplay is expected to commit to co-fund and co-produce at least 15 of them. Other titles are likely to find homes with other Indonesian producers, and be announced in the coming weeks. The finished films will play on iflix’s free tier and across all the countries in its footprint. Depending on the deals with Screenplay and the other local producers, some of the titles may be given limited theatrical releases in Indonesia. “Storytelling is the bedrock of all great entertainment. With Wattpad, we now have the opportunity to work with thousands of talented Indonesian writers to bring their stories to life for millions of iflix users in Indonesia, and broadly across our 30 markets worldwide. With traditional distribution and platform requirements no longer a constraint and deep data and analytics available to measure performance and engagement, this deal allows us to create exciting original productions from hugely popular, local stories,” said iflix Chief Content Officer, Sean Carey. Aron Levitz, Head of Wattpad Studios. “All over the world, entertainment companies are recognizing the need to find original stories from new voices,” said Aron Levitz, Head of Wattpad Studios. “This deal represents the future of entertainment, where technology and data converge with new voices in storytelling to transform how great content gets made and distributed. Working with iflix, we can bring our millions of passionate users in Indonesia and Southeast Asia exactly what they want: local stories that they already love and can’t wait to see adapted for the screen,” added Aron. The post Malaysia’s iFlix to produce in-house movies based on Wattpad stories appeared first on MarketingMagazine. [...]
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Media Prima Television Networks Defines the Future of Marketing
MPTN has recorded an aggressive growth of over 60 per cent in the number of branded content produced across 2017 Malaysia’s largest integrated media group, Media Prima Television Network (MPTN) has up its ante once again, as it further expands and unifies its content, data and platform solutions. This continued move is to enable brands and advertisers to effectively engage today’s audiences who consume TV in different ways, while providing greater commercial returns. The network, which is home to the No. 1 TV channels and integrated platforms for over 28 million audiences has embarked on an aggressive and transformative expansion plan with TV at the core. This includes the introduction of its Audience+ platform which enables the network to develop micro-insights and refine its audience profile for smarter advertisement targeting; further enhancing MPTN’s solid understanding of industry trends, as well as its audiences’ behaviours and preferences. Beyond that, the network has also invested in further developing its in-house talents and capabilities, creating a full-service content team that have been responsible for developing some of Malaysia’s most iconic campaigns in recent years. Nini Yusof, Director, Sales & Strategy, MPTN said, “TV will always be a powerful medium for marketers, but the format and delivery mechanism for TV content have changed with the rise of addressable and connected TV, OTT offerings over IP and digital platforms.” Nini Yusof, Director, Sales & Strategy, MPTN “At MPTN we have quickly adapted by bringing our solutions together and capitalising on our strengths to make TV the core driver of innovative content in what is now a platform agnostic ecosystem. Through our dynamic award-winning creative campaigns, we are able to expand TV content across broadcast, digital, mobile and social, creating a unique mix of marketing touchpoints for brands.”    The renewed approach in revitalising TV as a collaborative marketing solution has encouraged more brands to engage MPTN as the primary content driver for their marketing efforts. As a result, MPTN recorded an aggressive growth of over 60 per cent in the number of branded content produced across 2017. It continues to attract not just local companies like AirAsia and Mamee-Double Decker but also multinational brands across a wide range of industries such as Samsung, McDonald’s and Coca Cola. As a proof of effectiveness, MPTN has continued to win across various media and marketing industry awards. Last year, it walked away with 13 accolades, including Media Owner of the year with Best in Show and Best Creative Team at the South East Asia’s Spark Awards for Media Excellence 2017. This year, MPTN scored 22 nominations at the same awards, which will be held in Singapore soon. These recognitions were received on the back of exciting campaigns such as Mocha Kau Bahagia for McDonald’s, Misi Aspirasi for Air Asia, Pentas AJL32 Bergerak for Samsung Galaxy A8, Dapur Bonda and One Brand for Coca Cola and creative collaborations for Unilever’s Homecare, Beverage and Personal Care brands. “There is no denying that TV is alive, kicking and evolving. We are however in a time of transition. And in this period, advertisers need brand safety, viewability and transparency, which TV is well positioned to provide,” Nini Yusof concluded The post Media Prima Television Networks Defines the Future of Marketing appeared first on MarketingMagazine. [...]
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Snack break anyone?
Packaged snack trend on the rise According to a new report from Digimind on Packaged Snack Trends in Asia Pacific on social media, the packaged snacks industry is projected to be worth US$109.96 billion by the end of 2025. This is due to consumers growing disposable incomes and increasing their appetite for convenience and comfort in an urban world. What should brands do to boost customer engagement and experiences to stay top of mind and drive sales? The report looks at how consumers discussed and engaged with popular biscuit brands in the region such as Oreo, Pocky, Tim Tam, and more, online in Singapore, Australia, Hong Kong, Malaysia, Indonesia and Philippines. Some of the key findings included feeding audiences with snacks that were attention-grabbing, visual and emotional, allowing packaged snack brands to increase engagement and stay of mind with consumers. Some 87.4% of user generated content about packaged snacks in Asia Pacific revolved around Oreo, Tim Tam, and Pocky. Most user-generated content about packaged snacks was shared on Twitter, but Facebook branded content earned the most engagement. The majority of packaged snack brands post towards the end of the week, when most users were on social media and enjoying their weekend.   BEST OF GLOBAL DIGITAL MARKETING Conference 2018 The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world! Feeling a bit puzzled regarding what actually makes your content shine in the digital space? Having investigated hundreds of case studies from all over the world – we now have the answers for you. Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person: Speakers with digital domain expertise: # Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International) # Joakim Borgstrom – Executive Creative Director, BBH Singapore # Nikhil Panjwani – Creative Director, BBH Singapore # Roman Olivarez – Creative Director, Lowe Makati City # Amit Sutha – Managing Director of Universal McCann and Ensemble Global Case Studies include: Wendy’s ‘’Find the Burger’’ Rexona ‘’Mobile Voice Pack’’ KFC ‘’Rain or Shine – KFC Sells’’ IKEA ‘’Human Catalog’’ NIKE ‘’Hyper Court’’ Dove “Image_Hack” Ontario Tourism ‘’Where Am I?’’ Santander Bank “Beyond Money” McDonald’s “Promoticon” Nissan ‘’KEFA – Fake Spare Parts’’ and many more! Date: 4 September 2018 (Tuesday) Venue: Sime Darby Convention Centre, Kuala Lumpur. Time: 9.00am – 5.00pm Book your seats early, HRDF-Claimable!  Call Ruby/Amira 03-77262588 or email ruby@adoimagazine.com | amira@adoimagazine.com Register and Download event PDF here Full details: http://best-marketing.eu/events/kl-2018/ The post Snack break anyone? appeared first on MarketingMagazine. [...]
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You wouldn’t want to miss this tour….
We bring you The Best of Global Digital Marketing Case Studies! We are always excited when a singer announces his/her upcoming tour, hoping our country would be on the list. Guess what? Just like The Greatest Showman, we’ve got a tour with the best hits on September 4, 2018. The Best of Global Digital Marketing has finally made its way to Malaysia! We have got an amazing line-up of speakers for you on this tour: Amit Sutha, Managing Director of Universal McCann & Ensemble Worldwide Roman Olivarez, Creative Director at Lowe Makati City Joakim Borgström & Nikhil Panjwani from BBH Singapore (Singapore) Hando Sinisalu, CEO of case.digital (Estonia) Hyped up yet? The best part of it all, all these speakers will be presenting campaigns from all over the world! The Best of Digital Marketing has won popularity already in more than 30 cities around the world – in Singapore, Moscow, Istanbul, Amsterdam, Johannesburg, Madrid, Shanghai, etc. Here’s how its gonna go down. International digital winners will present their selection of winning case studies drawn from digital awards all over the world with the objective of stimulating local digital marketers who are complemented by local panellists contributing their interpretations of the opportunities. By the end of this one of a kind tour, we hope to close the case on the secrets behind successful digital marketing.   Are you in for a show of a lifetime? The 4 digital showman eagerly awaits. Well then, what are you waiting for? Date: 4 September 2018 (Tuesday) Venue: Sime Darby Convention Centre, Kuala Lumpur. Time: 9.00am – 5.00pm Book your seats early, HRDF-Claimable! Call Ruby/Amira 03-77262588 or email ruby@adoimagazine.com | amira@adoimagazine.com Register and Download event PDF here. Full details: http://best-marketing.eu/events/kl-2018/ The post You wouldn’t want to miss this tour…. appeared first on MarketingMagazine. [...]
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Is augmented reality the future of beauty industry?
L’Oréal: Revolutionising beauty through AR Just a decade ago, buying your beauty products off a computer was unheard of, let alone off a social media page. For many, it meant strolling aimlessly around endless beauty counters and having your choices picked out for you by a beauty advisor or being counselled by tons of friends. In June 2018, we got reports that L’Oréal is set to harness the power of augmented reality. The global cosmetics giant is joining forces with Facebook via ModiFace, an augmented reality company that it acquired earlier this year. Modiface will offer Facebook users the chance to virtually try on a range of makeup products from some of L’Oréal’s best-known brands, including Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay, and Shu Uemura. The project will kick off at the end of this month with an NYX experience. By doing so L’Oreal is offering a customer experience that’s both empowering and convenient. Now customers don’t have to go to a physical store to learn from an expert: they can livestream one to their phone from wherever they like, while still being able to see how various products and colors will look like on them. ”By bringing AR into the mainstream L’Oreal and Modiface are reshaping the beauty experience and we’re thrilled to see this brought to life on Facebook,” added Will Platt-Higgins, VP of Global Account Partnerships at Facebook. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = 'https://connect.facebook.net/ms_MY/sdk.js#xfbml=1&version=v3.1'; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); L’Oréal’s ModiFace and Facebook are teaming up to create new augmented reality experiences delivered through Facebook camera products. Through a direct and seamless connection between both platforms, ModiFace and Facebook are giving people all over the world augmented reality powered makeup from the world’s leading beauty brands, like Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent Beauté, Urban Decay, and Shu Uemura. Here’s a sneak peek at the first experience to be launched by NYX Professional Makeup at the end of August 2018. Posted by L'Oréal #beautyforall on Rabu, 8 Ogos 2018   When it comes to seamlessly melding the physical world with the digital one,  it can be clearly seen that the beauty industry is going all out. All the way from Laneige Malaysia’s first interactive Facebook Augmented Reality camera filters which allow users try on three different types of eye makeup, lipstick and blush from LANEIGE’s new product range to this. Augmented reality has been over-hyped but thanks largely to Pokémon Go, Snapchat and Apple’s ARKit, we’re finally seeing the technology being used to create useful and meaningful experiences for consumers. It is also noted that the market size of the Augmented Reality and Virtual Reality industry is forecast to projected to skyrocket to USD 209.2 billion by the year 2022. BEST OF GLOBAL DIGITAL MARKETING Conference 2018 The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world! Feeling a bit puzzled regarding what actually makes your content shine in the digital space? Having investigated hundreds of case studies from all over the world – we now have the answers for you. Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person: Speakers with digital domain expertise: # Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International) # Joakim Borgstrom – Executive Creative Director, BBH Singapore # Nikhil Panjwani – Creative Director, BBH Singapore # Roman Olivarez – Creative Director, Lowe Makati City # Amit Sutha – Managing Director of Universal McCann and Ensemble Global Case Studies include: Wendy’s ‘’Find the Burger’’ Rexona ‘’Mobile Voice Pack’’ KFC ‘’Rain or Shine – KFC Sells’’ IKEA ‘’Human Catalog’’ NIKE ‘’Hyper Court’’ Dove “Image_Hack” Ontario Tourism ‘’Where Am I?’’ Santander Bank “Beyond Money” McDonald’s “Promoticon” Nissan ‘’KEFA – Fake Spare Parts’’ and many more! Date: 4 September 2018 (Tuesday) Venue: Sime Darby Convention Centre, Kuala Lumpur. Time: 9.00am – 5.00pm Book your seats early, HRDF-Claimable!  Call Ruby/Amira 03-77262588 or email ruby@adoimagazine.com | amira@adoimagazine.com Register and Download event PDF here Full details: http://best-marketing.eu/events/kl-2018/ The post Is augmented reality the future of beauty industry? appeared first on MarketingMagazine. [...]
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Australia proposes tech firms hand over encrypted private data
Technology firms may have to hand over private encrypted data to police Australia is proposing a new law requiring technology firms such as Alphabet Inc’s Google, Facebook and Apple to give police access to private encrypted data linked to suspected illegal activities. This would help the Australian government monitor criminal activities and intercept terrorist attacks. The idea is to set up a fine of up to A$10 million for institutions that don’t comply and jail time for individuals but it is yet to be presented in parliament. The measure will pull Australia’s security laws in line with new technology, said Angus Taylor, the minister for law enforcement and cybersecurity. Angus Taylor, Minister for Law Enforcement and Cybersecurity “Our legislation for telecommunication intercepts, being able to access data, in order to investigate and prosecute criminal activity, with a warrant, is no longer fit for purpose,” he told Reuters. “Whether it’s pedophiles or terrorists or drug dealers, it makes sure we have legislation fit for purpose in a modern era,” he added, referring to the proposed measure. An industry group that includes Google, Twitter, Facebook, Yahoo! and Microsoft called for a “constructive and public dialogue” with the government as the Assistance and Access Bill 2018 goes through parliament. “We work every day to help protect the privacy of people who use our services and strongly support the economic and social benefits of encryption technology,” said Nicole Buskiewicz, managing director of Digital Industry Group Inc. Cybersecurity experts worried about a lack of judicial oversight, saying the policy was out of step with privacy laws elsewhere. Last year, Australian Prime Minister Malcolm Turnbull became the subject of ridicule when he insisted his country’s laws would “prevail” in a war with mathematics to ensure law enforcement’s access to encrypted data. Now we know what the anti-encryption law says, and legislators have apparently changed tactics but learned very little. Like the Department of Justice in the United States, Australian authorities just can’t seem to accept that they sometimes won’t be able to get access to certain data or encrypted devices. Tech companies that use encryption correctly design their products so that even they don’t have access to a locked device or encrypted communication or files. Still, agencies like the FBI have insisted that a special backdoor be built-in to security methods that, they say, only they would be able to access. But experts say that this backdoor is nothing but a security flaw though Australia thinks there is away around it. The bill has set up a three tiered framework compelling tech companies to work with law enforcement to recover secure data. Experts and the public will have four weeks to read and comment on it before the bill advances to the next stage of approval. If the bill passes, it would be in tech companies best interest to encrypt everything. This would not be unlike the problems that arose when Apple, Google, Facebook and Microsoft worked with intelligence agencies back when Edward Snowden revealed their activities with the NSA in 2013. Implementing end-to-end encryption in every way they possibly could would take a lot of the uncomfortable obligations off of them. Moreover there is still time for tech giants to lobby together against this legislation. BEST OF GLOBAL DIGITAL MARKETING Conference 2018 The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world! Feeling a bit puzzled regarding what actually makes your content shine in the digital space? Having investigated hundreds of case studies from all over the world – we now have the answers for you. Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person: Speakers with digital domain expertise: # Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International) # Joakim Borgstrom – Executive Creative Director, BBH Singapore # Nikhil Panjwani – Creative Director, BBH Singapore # Roman Olivarez – Creative Director, Lowe Makati City # Amit Sutha – Managing Director of Universal McCann and Ensemble Global Case Studies include: Wendy’s ‘’Find the Burger’’ Rexona ‘’Mobile Voice Pack’’ KFC ‘’Rain or Shine – KFC Sells’’ IKEA ‘’Human Catalog’’ NIKE ‘’Hyper Court’’ Dove “Image_Hack” Ontario Tourism ‘’Where Am I?’’ Santander Bank “Beyond Money” McDonald’s “Promoticon” Nissan ‘’KEFA – Fake Spare Parts’’ and many more! Date: 4 September 2018 (Tuesday) Venue: Sime Darby Convention Centre, Kuala Lumpur. Time: 9.00am – 5.00pm Book your seats early, HRDF-Claimable!  Call Ruby/Amira 03-77262588 or email ruby@adoimagazine.com | amira@adoimagazine.com Register and Download event PDF here Full details: http://best-marketing.eu/events/kl-2018/ The post Australia proposes tech firms hand over encrypted private data appeared first on MarketingMagazine. [...]
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iPhone users now get to skip queue in this supermarket!
Queue free shopping for Sainsbury shoppers Before we all get excited and start exchanging our phone for iPhones, this supermarket is in London. Hold on to your iPhones, fellow Malaysians. UK supermarket giant Sainsbury’s is trialling new scan, pay and go technology which will allow customers at one of its London stores to pay for their shopping using their iPhone and skip the checkout completely. The new technology gives shoppers the amazing option to grab their groceries and skip the checkout completely, as they can pay through the app using Apple Pay. Not to worry, Sainsbury will still cater to those who prefer the queue up way. A small number of items like alcohol have an added extra security tag “Technology and changing customer shopping habits have transformed the way people buy their groceries. Our teams are constantly working hard to bring new convenient shopping experiences to customers and we’re delighted to be the first grocery retailer in the UK to offer customers the ability to shop checkout-free. The latest version of SmartShop, with its new payment feature, will make it super quick for customers to get in and out of the store for those that want to scan, pay and go,” said Sainsbury’s Chief Digital Officer, Clodagh Moriarty. So how does it work? The Sainsbury’s SmartShop app lets customers scan the contents of their trolley as they browse the aisles to reduce waiting time at the checkout. After scanning an item they want to buy, customers can put it straight into their own personal shopping bag. After finishing their shopping, customers scan a QR code by the store’s exit to confirm their purchases. They are then free to leave Customers scan a QR code at the exit area The company said the technology would not replace staff in the trial store and that the staffed check-outs would remain open to give customers a choice of how to shop. BEST OF GLOBAL DIGITAL MARKETING Conference 2018 The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world! Feeling a bit puzzled regarding what actually makes your content shine in the digital space? Having investigated hundreds of case studies from all over the world – we now have the answers for you. Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person: Speakers with digital domain expertise: # Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International) # Joakim Borgstrom – Executive Creative Director, BBH Singapore # Nikhil Panjwani – Creative Director, BBH Singapore # Roman Olivarez – Creative Director, Lowe Makati City # Amit Sutha – Managing Director of Universal McCann and Ensemble Global Case Studies include: Wendy’s ‘’Find the Burger’’ Rexona ‘’Mobile Voice Pack’’ KFC ‘’Rain or Shine – KFC Sells’’ IKEA ‘’Human Catalog’’ NIKE ‘’Hyper Court’’ Dove “Image_Hack” Ontario Tourism ‘’Where Am I?’’ Santander Bank “Beyond Money” McDonald’s “Promoticon” Nissan ‘’KEFA – Fake Spare Parts’’ and many more! Date: 4 September 2018 (Tuesday) Venue: Sime Darby Convention Centre, Kuala Lumpur. Time: 9.00am – 5.00pm Book your seats early, HRDF-Claimable!  Call Ruby/Amira 03-77262588 or email ruby@adoimagazine.com | amira@adoimagazine.com Register and Download event PDF here Full details: http://best-marketing.eu/events/kl-2018/ The post iPhone users now get to skip queue in this supermarket! appeared first on MarketingMagazine. [...]
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