Marketing Archives - New Malaysia News

Want to buy an armpit? How about playing football with a minister?
Astro Radio always pushes the limits to create the most impactful content... The post Want to buy an armpit? How about playing football with a minister? appeared first on Marketing Magazine Asia. [...]
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2019 to be the year of deepfake content & 5G islands
Telenor Group’s research arm, Telenor Research, has identified seven tech trends to... The post 2019 to be the year of deepfake content & 5G islands appeared first on Marketing Magazine Asia. [...]
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Nurini Kassim named as CEO of Bernama
Communications and Multimedia Minister Gobind Singh Deo has announced that Nurini Kassim... The post Nurini Kassim named as CEO of Bernama appeared first on Marketing Magazine Asia. [...]
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Google Malaysia’s Most Popular Search Term in 2018 was ”World Cup”
Google has released its annual Year In Search, which reveals the top... The post Google Malaysia’s Most Popular Search Term in 2018 was ”World Cup” appeared first on Marketing Magazine Asia. [...]
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MARKETING’s Issue 232 rocks!
It’s that time of the year again. Scrambling to finish year-end projects... The post MARKETING’s Issue 232 rocks! appeared first on Marketing Magazine Asia. [...]
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IDEAS: The Yellow Submarine Rainwear story
Edward Ong is on a quest to discover and create Malaysia’s best... The post IDEAS: The Yellow Submarine Rainwear story appeared first on Marketing Magazine Asia. [...]
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Astro to offer VSS to strengthen its position in the market
The media and entertainment industry is currently operating in an environment that... The post Astro to offer VSS to strengthen its position in the market appeared first on Marketing Magazine Asia. [...]
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Another WPP purge: Wunderman suspends ECD Abi Ellis amid investigation
Wunderman’s UK executive creative director, Abi Ellis, has been suspended, pending an... The post Another WPP purge: Wunderman suspends ECD Abi Ellis amid investigation appeared first on Marketing Magazine Asia. [...]
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Petronas continues to inspire Malaysians
Petronas has a long history of making festive and national day commercials.... The post Petronas continues to inspire Malaysians appeared first on Marketing Magazine Asia. [...]
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Isobar launches ‘Augmented Humanity: Isobar Trends Report 2019′
Isobar, a Dentsu Aegis Network leading global digital agency, has released ‘Augmented... The post Isobar launches ‘Augmented Humanity: Isobar Trends Report 2019′ appeared first on Marketing Magazine Asia. [...]
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Ogilvy names Piyush Pandey as Global Chief Creative Officer
Advertising veteran Piyush Pandey will be the new worldwide chief creative officer... The post Ogilvy names Piyush Pandey as Global Chief Creative Officer appeared first on Marketing Magazine Asia. [...]
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MDEC’s CEO Datuk Yasmin Mahmood has resigned
The Board of Directors of Malaysia Digital Economy Corporation (MDEC) has received... The post MDEC’s CEO Datuk Yasmin Mahmood has resigned appeared first on Marketing Magazine Asia. [...]
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Entropia enters Philippines waters with Ed Mapa at the helm
Entropia has announced its first overseas expansion into Manila – bringing onboard... The post Entropia enters Philippines waters with Ed Mapa at the helm appeared first on Marketing Magazine Asia. [...]
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Instagram backlash, tech’s hidden figures amongst key trends to watch in 2019
The report outlines the pivotal trends and changes to watch in 2019, offering a snapshot of what’s to come, what’s important, and its implications to marketers and brands. For next year, some interesting topics have been highlighted such as an Instagram backlash, along with other trends including, ‘Sound empires’, ‘Tech’s hidden figures’, ‘Immersive public landmarks’, ‘Inclusive design’, ‘Freelancer-first services’, ‘Clean comfort food’, ‘Vegan luxury fashion’ ‘Empowering adolescence’, ‘Healing cafes’, ‘Tech enhanced shopping’, ‘The New Workanomics’ and the increasing importance of silence in our lives. Some 18 of the global trends either originate in Asia Pacific, or have a strong Asia component. These include: #18 Future Tech Cities; #30 Hot destinations; #39 Grassroots brands; #40 Hyper influencers; #59 C-Beauty; #69 – Tech enhanced shopping; #90 – China Health Tech; and #96 New Workanomics. “The year ahead will see a tipping point for a number of consumer trends. Brand experiences, once novel and designed exclusively (or cynically) for Instagram are getting push back. Big Tech, which has extended its tentacles into every aspect of our lives, not to mention politics, is also facing a reckoning. Expect more questions about the ethics of these companies and the rising presence of China Tech in competition. In a fraught, unstable world, we’re also seeing consumers seeking escape, comfort, and stability — whether it’s embracing the outdoors (and disconnecting from technology), or using new techniques to manage wellbeing and anxiety, or exploring new fantasy landscapes in culture, beauty and beyond. It’s going to be an interesting year,” said Lucie Greene, Worldwide Director of Innovation Group. Read more at: https://marketingmagazine.com.my/instagram-backlash-techs-hidden-figures-amongst-key-trends-to-watch-in-2019/   [...]
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MAGNA: Malaysia’s advertising economy to increase by +1.1%
MAGNA recently released their global advertising report – monitoring, analyzing and forecasting... The post MAGNA: Malaysia’s advertising economy to increase by +1.1% appeared first on Marketing Magazine Asia. [...]
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From Maggi to Milo: MARKETING discovers more Mad Labs QR codes on MILO products
Numerous reports emerged recently stated that the QR code printed on Maggi... The post From Maggi to Milo: MARKETING discovers more Mad Labs QR codes on MILO products appeared first on Marketing Magazine Asia. [...]
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