Packaged snack trend on the rise
According to a new report from Digimind on Packaged Snack Trends in Asia Pacific on social media, the packaged snacks industry is projected to be worth US$109.96 billion by the end of 2025.
This is due to consumers growing disposable incomes and increasing their appetite for convenience and comfort in an urban world.
What should brands do to boost customer engagement and experiences to stay top of mind and drive sales?
The report looks at how consumers discussed and engaged with popular biscuit brands in the region such as Oreo, Pocky, Tim Tam, and more, online in Singapore, Australia, Hong Kong, Malaysia, Indonesia and Philippines.
Some of the key findings included feeding audiences with snacks that were attention-grabbing, visual and emotional, allowing packaged snack brands to increase engagement and stay of mind with consumers.
Some 87.4% of user generated content about packaged snacks in Asia Pacific revolved around Oreo, Tim Tam, and Pocky.
Most user-generated content about packaged snacks was shared on Twitter, but Facebook branded content earned the most engagement.
The majority of packaged snack brands post towards the end of the week, when most users were on social media and enjoying their weekend.
BEST OF GLOBAL DIGITAL MARKETING Conference 2018
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