Firefighters battle raging fires at both ends of the state — in Butte County and in the Los Angeles area
By AFP / Pic By BLOOMBERG
PARADISE • The death toll from destructive fires hitting California rose to 23 on Saturday as rescue workers recovered more bodies of people killed by the late-season infernos.
Firefighters battled raging fires at both ends of the state — in Butte County, a scenic area in the foothills of the Sierra Nevada mountains north of Sacramento, and in the Los Angeles area, where two deaths possibly related to a fire were reported.
There is little hope of containing the flames anytime soon, as the National Weather Service said strong winds and dry conditions were expected through the weekend.
“Today, 14 additional bodies were located, which brings our total number to 23,” Butte County Sheriff Kory Honea said at a late Saturday news conference as he discussed a blaze known as the “Camp Fire”.
Acrid smoke from the fire covered the sky for miles, the sun barely visible. On the ground, cars caught in the flames were reduced to metal carcasses, while power lines were gnawed by the flames.
Mandatory evacuation orders were issued for more than 52,000 people in the area.
In the town of Paradise more than 6,700 buildings — including a hospital, a gas station, and several restaurants — have been consumed by the fire.
Rescuers removed human remains over several hours in Paradise and placed them in a black hearse.
Charred body parts were transported by bucket, while intact remains were carried in body bags.
At the Holly Hills Mobile Estate the mobile homes had been reduced to smoldering piles of debris. Yellow police tape marked spots that were tagged “Doe C” and “Doe D”, suggesting that bodies were found there.
Locals fled the danger, but police told AFP some farmers returned to check on their cattle.
Fanned by strong winds, the blaze has so far scorched 100,000 acres (40,500ha) and is 20% contained, the California Department of Forestry and Fire Protection (Cal Fire) said. So far, three of the more than 3,200 firefighters deployed have been injured.
They estimate they will need three weeks to fully contain the blaze.
Local power authorities told state officials that an outage occurred near the spot where the fire erupted, The Sacramento Bee reported, but there is no official cause of the Camp Fire blaze.
‘No More Fed Payments!’
US President Donald Trump, travelling in France for World War I commemorations, drew criticism for his unsympathetic reaction to the devastation.
“There is no reason for these massive, deadly and costly forest fires in California except that forest management is so poor,” Trump tweeted.
“Billions of dollars are given each year, with so many lives lost, all because of gross mismanagement of the forests. Remedy now, or no more Fed payments!”
Brian Rice, the head of the California Professional Firefighters, slammed Trump’s tweet as “ill-informed, ill-timed and demeaning to those who are suffering, as well as the men and women on the front lines”.
He said the president’s claim that forest policies were mismanaged “is dangerously wrong”.
Trump later showed more sympathy. “Our hearts are with those fighting the fires,” as well as the evacuees and families of the victims, he tweeted. “God Bless them all.”
Malibu Mansions in Flames
In southern California, more wildfires burned, including one just north of Los Angeles and another in Ventura County near Thousand Oaks, where a Marine Corps veteran shot dead 12 people in a country music bar last Wednesday.
Two bodies were found in Malibu — one of the most coveted locations in California for Hollywood stars seeking privacy and luxury — in an area where the “Woolsey Fire” swept through, the Los Angeles County Sheriff Department (LACS). However the incident “is being investigated by the homicide department”, an LACS spokesperson told AFP.
A couple looks out toward the ‘Woolsey Fire’ as it blows toward the ocean along Pacific Coast Highway ‘near Malibu. Kim Kardashian was one of the celebrities forced to flee
The Woolsey Fire has consumed around 83,000 acres, destroyed at least 177 structures and was 5% contained, Cal Fire said late on Saturday. Evacuation orders had been issued for some 88,000 homes in Ventura County and neighbouring Los Angeles County.
Reality TV star Kim Kardashian West, who lives just north of coastal Malibu, was one of the celebrities forced to flee.
Director Guillermo del Toro tweeted that Bleak House, his museum of horror movie memorabilia, was safe after he saying he feared it would go up in smoke.
Actor Martin Sheen, briefly reported missing by his actor son Charlie, was also forced to evacuate.
“We’re fine, we’re at Zuma Beach and we’re probably going to sleep in the car tonight,” Martin Sheen told Fox News 11, adding that it was the worst fire he had seen in 48 years of living in Malibu.
The wildfire reached Paramount Ranch, destroying the Western Town sets used for hundreds of productions including HBO’s sci-fi western “Westworld”, network officials said.
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Radio continues to dominate media engagement among Malaysians
GfK’s Radio Audience Measurement has shown that radio is continuing to be one of the dominant engagement media among Malaysians; reaching over 20.2 million or 97% of the population in Peninsular Malaysia.
The Radio Audience Measurement 2018 conducted by GfK, in partnership with Commercial Radio Malaysia has revealed two primetime windows when listenership peaked—breakfast and drive time shows. The latest survey which was conducted over six weeks from March 25 – May 5 polled 6,000 unique individuals aged 10 years and above. GfK utilised 4,500 paper diaries and 1,500 e-diaries to collect valuable insights on the strength and scope of radio listening across the country.
Among the various airwaves, it was the weekday drive-time shows (Monday to Friday, 4:00PM – 8:00PM) and breakfast shows (Monday to Friday, 6:00AM – 10:00AM) that enjoyed highest listenership of 14.1 million and 13.6 million respectively. Drive time shows are most popular with the 20-29 age group with 3.1 million listeners from the segment tuning in during this time slot; followed by 10-19 year old listeners, who account for 2.9 million listeners. The breakfast shows on the other hand attract the most audience from the 20-29 and 30-39 years age groups and they make up 2.9 million listeners respectively.
Younger listeners from the age groups of 10-19 and 20-29 make up a large proportion of weekday night show audience. Together, these two segments account for 46% of the total 8.7 million who tune in to weekday night shows (Monday to Friday, 8:00PM – 12:00 midnight).
“Radio remains a strong medium for storytelling despite the changing media landscape in the midst of digital revolution. This is never going to change. The way radio delivers impactful advertising and the ability to engage with consumers is through great content that tells great stories”, said Erin Hwang Bin Bin, the President of Commercial Radio Malaysia & General Manager of Star Media Radio Group.
Radio is also reaching more listeners by race, as reflected in the latest GfK study. Compared to the previous survey conducted in the second half of 2017, the overall weekly reach increased across all races, especially among Chinese listeners which reported highest listenership growth from 4.8 million to 5 million listeners— a 3.4% increment. Around 2.8% more listeners in the Indian/Others segment has also been registered, along with 2.3% rise seen in the Malay segment of listeners. Total radio audience from Indian/Others and Malays reached 1.8 million and 13.5 million respectively in the latest survey.
According to Radio Audience Measurement Wave 1 results for 2018, radio reaches 14.7 million of its listeners at home, accounting for 70% of the population in Peninsular Malaysia. Findings also reveal that 2.7% more listeners are tuning in from their car compared to the previous wave of the survey.
“In spite of the fact that consumers these days are availed a wide range of media options on different digital platforms, it is evident from the study that Malaysian radio continues to be an important media that receives the unwavering support of its listeners,” highlighted Lee Risk, APAC Commercial Director for Media at GfK.
”Radio has a significant role in the daily lives of its listeners, and will continue to be a popular channel that is able to connect with and reach a large portion of the Malaysian consumers,” he concluded.
The post Weekly radio listenership rises to 20.2 million in Malaysia appeared first on MarketingMagazine. [...]
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MONTREAL: A heat wave in Quebec has killed 33 people in the past week as high summer temperatures scorched eastern Canada, officials said Thursday.
Eighteen of the dead were reported in the provincial capital Montreal, according to regional public health director Mylene Drouin.
She added that the majority of the victims in the city were men aged between 53 and 85 living in vulnerable conditions and without access to air conditioning.
The rest of the deaths occurred in other parts of the French-speaking province.
Environment Canada forecast a maximum of 35°C on Thursday with a heat index (what the temperature feels like to the human body) of up to 45°C.
The heat wave is expected to end by Thursday evening with temperatures between 23°C and 25°C over the next few days.
"My thoughts are with the loved ones of those who died in Quebec during this heat wave," tweeted Prime Minister Justin Trudeau. "The record is expected to continue in central & eastern Canada, so make sure you know how to protect yourself & your family".
No deaths had been reported for the same period in the neighboring province of Ontario, which has also sizzled under extremely high temperatures.
In 2010, a heat wave killed around 100 people in the Montreal area. — AFP [...]
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