H&M boosts fragrance offering with 25 new scents
H&M Beauty Fragrance Collection ‘Reveries’ — Picture courtesy of H&M Beauty LONDON, July 26 — H&M is launching a brand new “wardrobe of fragrances” for fall. The Swedish fashion and beauty retailer has teamed up with perfumers Olivier Pescheux and Nisrine Grillié from the fragrance house Givaudan on the collection, which comprises 25 different scents. The fragrances, which launch on August 16, will be divided into three categories; dubbed ‘Singles,’ ‘Reveries’ and ‘Essences.’ The ten different Singles will all revolve around a single note, while the ten Reveries will offer a more complex scent, either as an eau de parfum or a body mist. Even more nuanced is the five-piece Essences line, which will offer eau de parfum and roll-on oils based around ingredients such as sandalwood, patchouli or rose. “We focused a lot on high quality ingredients, from the single note fragrances to the contemporary blends and the more nuanced perfumes that really highlight the origin of the key ingredient,” said Pescheux of the project in a statement, while Grillié called the collection a “beautiful and versatile symphony of fragrances.” “Customers can play around with the different fragrances across the three groups, to find a scent they love and identify with,” explained Sara Wallander, Concept Designer for H&M Beauty. “It’s like building personal style, which is always a fun and exciting journey.” The H&M fragrance collection will be priced from €4.99-24.99 (RM24-119). — AFP-Relaxnews [...]
New Kim Kardashian scents are launching for summer
US TV personality Kim Kardashian West arriving at the 2018 CFDA Fashion awards June 4, 2018 at The Brooklyn Museum in New York. — AFP pic LOS ANGELES, Jun22 ― Kim Kardashian has a new trio of perfumes up her sleeve.The reality TV star and beauty entrepreneur is set to launch three new ‘kimoji' scents under her KKW Fragrance label on July 14, reports W. According to the publication, the perfumes will be based on Kardashian's favourite emojis and will take the form of a peach, a pair of cherries and the word “vibes.”This is not the first time the star has turned to her own emoji brand “Kimoji” for fragrance inspiration ― back in February, she marked Valentine's Day with the launch of a “Kimoji Hearts” collection that included three heart-shaped perfumes dubbed “BFF”, “BAE” and “Ride Or Die.”The launch is the latest addition to Kardashian's rapidly growing fragrance portfolio, which she kicked off last November with a three-piece “Crystal Gardenia” collection. She has since dropped the aforementioned “Kimoji Hearts” series, as well as a controversial “KKW Body” scent, which launched in April and comes packaged in a bottle molded on the her own naked figure.The news comes as the Kardashian doubles down on her beauty business, having opened her first KKW Beauty pop-up store in LA on Wednesday. ― AFP-Relaxnews [...]